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Case Study: MasterCard achieves 70% target reach and 28M people reached with Facebook Creative Shop
A Facebook Case Study
Taking travelers through a Priceless journey with engaging Canvas, carousel and 360 video ads on Facebook
Mastercard, the global payments technology company, sought to create an unprecedented brand experience across five Latin American markets to increase card preference and inspire people to travel in a "priceless" way. The challenge was to engage a diverse, travel-interested audience across Argentina, Brazil, Chile, Colombia and Mexico with a unified, emotionally compelling campaign.
Partnering with Facebook Creative Shop, Mastercard ran a 19‑day campaign using immersive formats—a 360° helicopter-shot video, full-screen Canvas, cinemagraphs, carousel ads and Instagram-specific assets under #pricelesscities—targeted via Facebook Audience Insights. The effort reached 70% of the target audience (surpassing a 55% goal), reached 28 million people across the five markets and generated 14 million 360° video views, successfully boosting brand positioning and preference.
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MasterCard
Edgardo Tettamanti
SVP Marketing