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Case Study: Sky Bet achieves an 11% increase in intent to bet with Facebook video ads
A Facebook Case Study
Boosting betting offers with sequenced Facebook video ads
Sky Bet, a leading UK online sportsbook known for its RequestABet feature and serving about 30% of monthly online bettors, needed to engage fans ahead of the 2017/18 Premier League season and drive customers to take up its new "Super Boost" offers.
To do this it used Custom Audiences, 12 eye‑catching Super Boost video ads, reach and frequency buying, and ad sequencing (routing viewers who watched >10s to offer creative). The two‑week campaign (Aug 1–15, 2017) reached 14.5 million people and delivered strong lift: 15% higher ad recall, an 11% increase in intent to bet versus a control group, and a 5% rise in association with the Super Boost name.
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Sky Bet
Sarah Orrill
Head of Media