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Case Study: BYIC (Danish online women’s fashion store) achieves 3.59X revenue growth and 2.1X traffic with Facebook Ads
A Facebook Case Study
Facebook dynamic ads drive sales for online fashion store
BYIC is a Danish online women’s fashion store founded by Astrid and Martin that offers on‑trend, affordable clothing. Seeking continued growth, the company wanted to use Facebook ads to attract more customers, increase sales, and boost brand awareness.
BYIC worked with Husted & Berg ApS to run campaigns using the conversions objective, Facebook pixel, dynamic ads and lookalike audiences to target likely buyers and retarget visitors who abandoned products. Over two campaigns (Apr–Jun and Sep–Oct 2017) this approach delivered a 3.59× increase in revenue and a 2.1× increase in website traffic.
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BYIC
Martin Windelborg
Director