Case Study: Orderbird achieves 32% more monthly leads and 20% lower cost per lead with Facebook

orderbird - Customer Case Study

orderbird is a European market leader whose point-of-sale app turns an iPad into a mobile cash register for restaurants, bars and cafés. To grow adoption among hospitality businesses—many of which have traditional mindsets—the company needed to raise awareness of its benefits and generate quality sales leads.

Over six months orderbird ran country-specific lead-generation campaigns, segmenting audiences into 150+ groups by age, region and interests and using video, carousel and dynamic ads plus conversion tracking and Custom Audiences. The precise targeting and creative sequencing drove a 32% monthly increase in leads, a 20% reduction in cost per lead and a 51% boost in click-through rate.

Orderbird

Robin Görtz

Online Marketing