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Case Study: Orlando Magic achieves a 52× return on advertising spend with Facebook
A Facebook Case Study
Bringing Fans to Home Court for the Festive Season
Orlando Magic, the NBA franchise based in Orlando, aimed to boost single-game ticket sales for its "Home for the Holidays" campaign by reaching the right mix of past buyers, website visitors and new local fans. The challenge was to deliver personalized, timely offers that would convert interest into holiday game purchases.
By using Facebook Custom Audiences (email/CRM lists and website visitors), plus broad local interest targeting and segmented, festive link ads, the team personalized messaging and optimized conversions. The campaign delivered a 52× return on ad spend, an 84% higher ROAS than other channels, and prompted the Magic to double their Facebook ad budget.
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Orlando Magic
Traci Mistarz
Director of Digital Strategy