Case Study: Trentino Marketing (Italian tourist board) achieves 4.2X increase in holiday offers viewed with Facebook Ads

Putting a travel company on the map with Facebook ads

Trentino Marketing, the public tourism body for Italy’s Province of Trento, aimed to increase visitor numbers and average holiday spend by raising brand awareness and reaching new markets across Europe and the US.

They ran a six-stage Facebook campaign using short video ads, carousel retargeting and multi-language Canvas experiences to inspire and convert interested users; over four months the campaign reached 13 million people, drove a 4.2× year‑over‑year increase in holiday offers viewed, produced 1.5 million full video views and delivered an 18.4% uplift in organic brand search traffic.

Trentino Marketing

Trentino Marketing

Marketing team