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Case Study: Cathay Pacific Airways achieves 16X increase in bookings and lower acquisition costs with Facebook Dynamic Ads for Travel
A Facebook Case Study
The international airline used dynamic ads for travel to effectively increase ticket sales for over 300 routes
Cathay Pacific Airways, an international airline based in Hong Kong serving over 180 destinations, wanted to boost ticket sales by reaching people who showed travel intent on its website—specifically those who searched for flights or reached checkout but didn’t complete a booking.
The airline used Facebook Dynamic Ads for Travel with the Facebook pixel and Custom Audiences to retarget those visitors with route-specific creative and a direct “Book Now” link across desktop and mobile. The campaign drove a 16x increase in booking volume versus standard Facebook remarketing, cut cost per booking by 10% versus Facebook remarketing, and delivered a 15% lower cost per acquisition compared with other retargeting channels.
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Cathay Pacific Airways
Lisa Leung
Assistant Marketing Manager, Channel & Performance