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Case Study: Toyota Motor Company achieves 2,500+ qualified leads and 95% lower cost per lead with Facebook video and lead ads
A Facebook Case Study
Toyota Motor Company - Customer Case Study
Toyota Italy needed to create buzz and capture high-quality prospects for the launch of the RAV4 Hybrid, aiming to drive awareness and generate brochure requests and test-drive bookings across the Italian market.
They ran an integrated campaign and on Facebook paired a brand video with remarketing using lead ads to a 1.7 million Custom Audience. In one week the approach delivered over 2,500 leads, cut cost per lead by 95% versus Toyota’s digital benchmarks, and led to test-drive visits from 59% of respondents.
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Toyota Motor Company
Paolo Dolcini
Marketing Communications Manager