Case Study: Linxo achieves 40% increase in app installations with Facebook

Linxo - Customer Case Study

Linxo, a French personal-finance app launched in 2010 by two engineers, helps users manage multiple bank accounts and budgets from a single interface. Wanting to grow its user base and improve return on ad spend, Linxo teamed with mobile marketing agency Addict Mobile to run a targeted acquisition campaign focused on mobile users.

The team used Facebook and Instagram app-install ads—leveraging Lookalike Audiences and short video creatives—to reach high-quality prospects. Over six months the campaign cut cost per action by 31%, increased app installations by 40%, drove 52% of active users from Facebook traffic, and helped Linxo scale to over 11 million users.

Linxo

Christophe Martins

Head of Marketing & Communication