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Case Study: Geneva Tourism & Conventions Foundation boosts website registrations by 26% and drives 85% of site traffic with Facebook
A Facebook Case Study
Attracting visitors and website traffic with Facebook ads
The Geneva Tourism & Conventions Foundation promotes Geneva as an international destination and manages major events like the Geneva Lake Festival. To raise awareness, generate local and national interest in events, increase registrations and improve return on ad spend, the foundation partnered with agency Born Interactive to find a reliable way to drive website traffic and build brand trust.
Born Interactive ran a mix of Facebook ad formats and objectives—boosted posts, Page post engagement ads, carousel ads and campaigns optimized for website conversions and clicks—while using the Page to engage directly with tourists. The May 2016 campaign delivered a 26% increase in website registrations in one month, 637,000 interactions from Page post engagement ads, and 85% of website traffic coming from Facebook.
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