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Case Study: Interpark Tour achieves 4X app installs and 9X return on ad spend with Facebook
A Facebook Case Study
Interpark Tour - Customer Case Study
Interpark Tour, a leading South Korean online travel agency with over 18 million members, faced the challenge of increasing return visits, reservations and purchases from existing customers, boosting mobile app downloads (targeting a 2x install rate and 20% lower cost per install), and cross-selling hotel bookings to airline customers.
Using Facebook Custom Audiences plus mobile app and link ads to target past website visitors and app users, Interpark promoted discounts, travel content, and seasonal offers to encourage re-engagement and cross-sales. The campaign drove a 4X mobile app install rate, a 60X click-through rate versus other mobile display ads, and delivered over 9X the return on ad spend compared with remarketing on other platforms, while strengthening customer loyalty.
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Interpark Tour
HyeYoung Cho
Marketing Lead