795 Case Studies
Case Study: Jägermeister achieves 24% Q4 sales growth and a major brand-awareness lift with Facebook
A Facebook Case Study
Building brand awareness with Facebook video and carousel ads
Jägermeister’s Czech distributor set out to build brand awareness in neighboring Slovakia among 18–30-year-olds. With legal restrictions on TV advertising for spirits, the company needed a new digital channel to reach legal-age consumers and strengthen its presence in the market.
They ran Facebook brand-awareness–optimized video and carousel ads and used Audience Insights plus a brand lift study to find the optimal reach/frequency and spending mix. The campaign delivered strong results: an 11-point lift in affinity, a 9-point lift in purchase intent, ad recall increases of 21 points (males 18–24) and 16 points (females 18–24), and a 24% year‑over‑year increase in Q4 sales.
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Jägermeister
Veronika Hromadova
Jr. Manager Global Digital Marketing