795 Case Studies
A Facebook Case Study
Huuuge Games, a developer of real-time social casino experiences, needed to launch its new title Huuuge Casino worldwide and both increase awareness and drive high-quality installs while making new players aware of the game’s unique features after they installed.
Partnering with Facebook Marketing Partner Bidalgo, the team used A/B-tested creative tailored to local markets, worldwide targeting across Facebook and Instagram, and app event optimisation to find quality players. The campaign delivered a 5x increase in monthly installs, 50% lower cost per install, a 12% higher click-to-install rate, and a 22% increase in return on ad spend.
Sebastian Szczygiel
Chief Marketing Officer