Case Study: Wizz Air achieves 48% conversion rate and up to 284X return on ad spend with Facebook

Wizz Air - Customer Case Study

Wizz Air, the largest low-cost airline in Central and Eastern Europe with over 500 routes and 23 million passengers in 2016, sought to boost ticket sales for existing and new routes in a highly competitive market. The challenge was to reach a larger audience quickly while keeping conversion costs low and maintaining strong ROI.

Wizz Air expanded its Facebook strategy—using behavioural targeting, Custom and Lookalike Audiences, the Facebook pixel, localized creative and carousel ads across Facebook, Instagram and Audience Network—while combining reach and conversion optimisation and continuously measuring performance. The campaign lifted conversions to 48% and delivered up to 284× return on campaign ad spend.

Wizz Air

Harry Drok

Head of E-Commerce