Case Study: Castle Auto Group achieves 24X return on ad spend and 75% savings with Facebook

Targeting Local Customers Efficiently

Castle Automotive Group is a family-owned group of dealerships in the Chicago area that wanted a more efficient way to reach local customers, build awareness, and drive in-store sales and service appointments—doing better than traditional media and establishing relationships with potential customers before they buy.

They implemented an always-on Facebook strategy using Pages, daily engaging posts, targeted ads within a 15-mile radius, Offers (a buy-one-get-one-free oil change), and Custom Audiences to match customer emails. The campaign delivered a 24X return on ad spend for the Offer, a 9% redemption rate, a 57% customer match rate (8,000 of 14,000), and 75% cost savings versus direct-mail marketing.

Castle Auto Group

Joe Castle

Dealer Principal