Case Study: QIAGEN raises brand awareness (523,000+ reached) and drives 5,300+ site visits with Facebook Carousel video ads

Raising brand awareness with Facebook carousel video ads

QIAGEN, a global “Sample to Insight” biotechnology company, needed to raise awareness of its GeneReader next‑generation sequencing system and explain its complex workflow to laboratory audiences worldwide.

Working with LINGNER, QIAGEN ran Facebook carousel video ads that broke the GeneReader workflow into swipeable video segments and used Custom and Lookalike Audiences for precise targeting. The campaign reached over 523,000 people, generated more than 207,600 engagements, and drove over 5,300 visits to the GeneReader website within a week.

Qiagen

Thomas Theuringer

Senior Director Public Relations & Digital Communications