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Case Study: Batik Kultur achieves 60% sales growth and 125X return on ad spend with Facebook
A Facebook Case Study
Batik Kultur - Customer Case Study
Batik Kultur is a Semarang-based online boutique founded by Dea Valencia that sells modern batik fashion. The company relied on a personal Facebook profile for 95% of orders and needed to transition to a business Page without losing customers while expanding its market and repeat business.
Batik Kultur converted its profile to a Page (friends auto-converted to fans), kept a personal customer-service approach via comments, direct messages and Messenger, and began using Page Insights and Facebook Ads (boosted posts and photo ads), posting at peak evening times. In 10 months the boutique saw a 60% increase in sales, a 125× return on ad spend, a 1.7× rise in production capacity, and more predictable repeat orders.
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Batik Kultur
Dea Valencia
Owner