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Case Study: GM Korea achieves 15,000 pre-orders and 3X lower cost per reach with Facebook
A Facebook Case Study
Launching a new car through mobile
Chevrolet (GM Korea) needed to raise awareness and generate leads for the all‑new Malibu, aiming to grow its share of the domestic mid‑size car segment and secure more than 10,000 pre‑orders while evaluating Facebook’s efficiency versus other media.
Using Facebook IQ insights, GM Korea ran a mobile‑optimized campaign—teaser video ads, mobile‑friendly Facebook Live streams, immersive Canvas ads and Custom Audiences follow‑ups—which drove 15,000 pre‑orders in three weeks, delivered a 3× lower cost per reach than traditional media, produced a 3.5× increase in mid‑size market share, and yielded actionable learnings for future campaigns.
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GM Korea
Il-seop Lee
Managing Director, Marketing Function