Case Study: I Want That Course achieves 8,000 leads/month and 4.5X return on ad spend with Facebook

I Want That Course - Customer Case Study

I Want That Course is an Australian training marketplace that partners with Registered Training Organisations to promote nationally recognised qualifications and short courses. Facing the challenge of generating 5,000 business leads per month while keeping cost per lead low, the company teamed with agency Three Monkeys Media to scale lead generation and improve lead quality using Facebook.

Three Monkeys Media ran a disciplined, data-driven Facebook campaign that tested multiple ad formats and creative combinations—short teaser videos, retargeting via Custom Audiences, link and carousel ads, sequential messaging with reach-and-frequency buying, daily A/B tests, and efficient use of stock imagery and Power Editor. Over a three-month campaign (Jan–Mar 2015) the approach delivered about 8,000 Facebook leads per month, a 63% lower cost per sale, 39% lower cost per lead and a 4.5× return on ad spend.

I Want That Course