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Case Study: CDI College achieves 15–20% increase in return on ad spend and 41% lower cost per lead with Facebook Lead Ads
A Facebook Case Study
Taking "learn more" to another level
CDI College, a Canadian career training institution with 25 campuses offering business, technology and healthcare programs, aimed to grow its pool of qualified prospective students and convert more leads into enrollments while keeping acquisition costs low.
By running mobile Lead Ads targeted by demographics, interests and proximity, using prefilled in-app forms and syncing leads in real time to its CRM, and expanding reach with website pixel retargeting and Lookalike Audiences, CDI streamlined lead capture and follow-up. The campaign drove a 15–20% increase in return on ad spend and a 41% reduction in cost per lead versus other channels.
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CDI College
Barry Masellis
Vice President Marketing and Web Operations