Case Study: DNB Eiendom achieves up to 40% more digital visits to properties with Facebook

DNB Eiendom - Customer Case Study

DNB Eiendom, Norway’s largest real estate chain (23,500 residential sales a year, 850+ employees across 140 offices), needed to attract more serious buyers to each listing to increase competition and maximise sale prices. Facing a market shift away from print classifieds, the company sought a more targeted, cost‑effective way to reach both active home‑seekers and latent buyers.

DNB launched the “Smart Solgt” Facebook campaign, using website data to retarget visitors with Custom Audiences and expand reach via Lookalike Audiences, plus ads in video and carousel formats that drove traffic back to its site. The digital strategy became the agency standard and delivered strong results: up to 40% more digital visits to promoted properties, a 16% uplift in open‑house attendance, and a 7.5× return on ad spend, while lowering overhead and boosting profits.

DNB Eiendom

Fredrik Sveijer

Head of Future Real eState