Case Study: Jack in the Box achieves 13-point lift in ad recall and 44% lift in purchase intent with Facebook

Jack in the Box - Customer Case Study

Jack in the Box, a 65‑year‑old quick‑serve hamburger chain with more than 2,000 U.S. locations, launched the Declaration of Delicious campaign to drive awareness, increase website traffic and boost purchase intent for its new Double Jack burger.

Using Facebook video ads and immersive Canvas units, plus precise millennial targeting and Custom Audiences, the creative cast Jack Box as an 18th‑century dandy with CTAs to upload a photo, find a location or redeem a coupon. The six‑week campaign delivered strong results: a 13‑point lift in ad recall, an 8‑point lift in purchase consideration, a 5‑point lift in product awareness and up to a 44% increase in purchase intent.

Jack in the Box

Richard Cran

VP, Marketing Communications