Case Study: MuscleBlaze achieves 25% lift in message association with Facebook

Building a strong brand association with Facebook video ads

MuscleBlaze, an Indian sports‑nutrition brand competing against international names and counterfeit products, wanted to build a premium brand position and stronger association with fitness enthusiasts through a focused awareness campaign.

They launched the video campaign "Tum Nahi Samjhoge" in three lengths, promoted it across Facebook, Instagram and Audience Network, used the Facebook pixel to create custom and lookalike audiences, and ran a user‑generated content contest. The effort reached 5 million unique viewers, doubled website traffic, drove 8,000 contest entries, and delivered a 36% lift in ad recall, 25% lift in message association, 10× contest engagement, 20–30% month‑over‑month revenue growth and a 10% increase in brand favorability.

MuscleBlaze