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Case Study: BodyLuv achieves 4.9X return on ad spend and 3X more new website visitors with Facebook
A Facebook Case Study
Promoting better showers with Facebook video ads
BlankTV, a content-driven marketing company that produces video storytelling for cosmetics and lifestyle brands, ran a sales campaign for the BodyLuv Puresome Shower Head with the goal of improving website conversion rates and return on ad spend.
They tested multiple mobile-optimized video creatives on Facebook, optimized the winning ad for purchase conversions, and used Facebook performance metrics and the pixel to retarget site visitors and broaden age targeting. The two-month campaign delivered a 4.9× lift in return on ad spend, a 30% increase in purchase-page visitors, and a 3× increase in new website visitors.
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BodyLuv
Jae-hwan Lim
PRO