Case Study: Maserati achieves 21,000 leads and 127 Levante sales with Facebook

Maserati - Customer Case Study

Maserati USA launched the Levante, its first SUV, and needed a cost‑effective way to capitalize on the model’s buzz by generating qualified leads and driving showroom sales through Facebook and Instagram.

They ran a two‑phase campaign—video ads to build awareness and target in‑market, custom and lookalike audiences, then lead ads retargeted to users who watched the videos—working with Universal McCann and SocialCode. The effort reached more than 4 million people, generated 21,000 leads and resulted in 127 Levantes sold.

Maserati

Joseph Barbagallo

Marketing Communications Manager