Case Study: Deichmann achieves 25-point ad recall lift and improved favourability with Facebook Canvas

Deichmann - Customer Case Study

Deichmann Poland, a century-old family-run footwear retailer with thousands of stores across Europe, aimed to raise awareness of its Graceland women's shoe line and position it as a fun, stylish choice for younger fashion-conscious women.

They ran a six-week, multi-part campaign using a well-known influencer (Margaret), 24 creative assets across photo, carousel, video and immersive Canvas ads on mobile and desktop, plus a competition to drive engagement. The campaign delivered strong lifts: a 25-point increase in ad recall, a 7-point rise in favourability and a 3-point improvement in attribute rating.

Deichmann

Małgorzata Tyliba

Head of Marketing Central and Northeast Europe