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Case Study: LionMobi doubles monthly in-app ad revenue and drives 35M installs with Facebook Ads & Audience Network
A Facebook Case Study
LionMobi - Customer Case Study
LionMobi is a mobile app developer best known for Power Clean and Power Battery, which together had over 100 million users. The company needed to drive global installs of high-quality, revenue-generating users while keeping cost per install low.
LionMobi ran Facebook app install campaigns with precise targeting across priority international markets and user segments, excluded existing users, and used Audience Network to monetize inside the apps while optimizing for lifetime value and return on ad spend. The approach delivered over 35 million Facebook-sourced installs in Q4 2015 (70% of new installs), 20% higher engagement from Facebook-acquired users, and a 2× increase in monthly in‑app advertising revenue.
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LionMobi
Tom You
Chief Operating Officer