Case Study: Mapiful achieves 3.5X Black Friday sales growth with Facebook

Putting international customers on the map

Mapiful, a Gothenburg startup that sells personalised map prints, wanted to maximise Black Friday sales and expand into untapped international markets while also re-engaging past buyers. Their challenge was to quickly find and convert the right global audiences during a short, high-traffic shopping window.

Working with agency Precis Digital, Mapiful ran a full-funnel Facebook campaign using international Lookalike Audiences, the Facebook pixel for conversion optimisation, and Custom Audiences with dynamic, personalised ads. The approach delivered a 3.5× increase in Black Friday sales year‑over‑year, reached one million people in four days, and achieved a 3.1× return on ad spend.

Mapiful

Zlatko Kurtagic

CMO