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Case Study: PlayStudios Asia achieves 45X more leads and 84% lower cost per lead with Facebook Lead Ads
A Facebook Case Study
Launching a new mobile casino game
PLAYSTUDIOS ASIA, a mobile social casino developer in the Asia Pacific region, launched myVEGAS Lucky Life in early 2016 and needed to build pre-launch brand awareness while capturing potential players. The team wanted a seamless registration flow that avoided sending users to the company website, where the experience might be suboptimal.
They ran a month-long pre-registration campaign on Facebook using mobile-optimized lead ads with pre-populated forms and game stills, targeting Asia Pacific users interested in casino games. The campaign generated 45× more leads than website signups, achieved a 9× higher conversion rate versus the website and reduced cost per lead by 84%.
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PlayStudios Asia
Andrew Wong
Head of Marketing