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Case Study: Las Vegas Convention and Visitors Authority achieves 11.8M video views and a 24-point lift in ad recall with Facebook
A Facebook Case Study
Las Vegas Convention and Visitors Authority
The Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization for Las Vegas, needed to boost awareness of its summer season and convert online interest into actual visitors beyond what TV alone could achieve. The challenge was to reach a broader, mobile audience and drive bookings through engaging video storytelling.
LVCVA ran a cross-platform video campaign—broad 15-second Instagram mobile ads to build awareness, then retargeted engaged viewers on Facebook with longer “What Happens Here, Stays Here” videos and booking calls-to-action. From Dec 2014–June 2015 the effort generated 11.8 million video views (4.6M on mobile), a $0.02 cost per view, a 24-point lift in ad recall on Instagram, and helped Las Vegas welcome a record 41 million visitors.
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Las Vegas Convention and Visitors Authority
Nick Mattera
Senior Director of Digital Engagement