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Case Study: WUNDER2 achieves a 9X increase in sales from new customers with Facebook video ads
A Facebook Case Study
WUNDER2 - Customer Case Study
WUNDER2 is a global beauty and cosmetics brand (best known for Wunderbrow) that built a strong social following through influencer relationships and product-focused promotion. After early success promoting Wunderbrow, the company’s challenge was to shift focus to building broader brand buzz and to drive online sales across the UK, US, Canada and Europe.
WUNDER2 ran a video-led campaign on Facebook and Instagram—using how-to clips, website conversion link ads and audience targeting (Custom and Lookalike Audiences)—to showcase products and educate shoppers. The campaign reached 75% of its target audience and delivered a 9X increase in sales from new customers and a 3X increase in return on ad spend.
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WUNDER2
Alexander Dimitrovski
Head of Media Buying