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Case Study: Jabong.com doubles customer acquisitions and achieves 5× app activation rates with Facebook
A Facebook Case Study
Acquiring new customers with personalised Facebook dynamic ads
Jabong.com, a leading Indian fashion e‑commerce retailer, needed to ramp up customer acquisition, boost mobile app activations and lower user acquisition costs to gain traction in a competitive market.
By making Facebook its lead marketing channel and using dynamic ads, product catalogue uploads, the Facebook pixel and SDK plus Custom, Core and Lookalike audiences for precise retargeting and personalization, Jabong delivered highly relevant ads across mobile and desktop. The campaign doubled customer acquisitions, increased app activation rates fivefold, cut mobile user acquisition costs by 40% and reduced cost per order by 30%.
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Jabong.com
Noorpreet Lehl
DGM - Marketing