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Case Study: DARCARS Automotive Group achieves 45,000+ vehicle detail page views and 92% lower cost per view with Facebook
A Facebook Case Study
DARCARS Automotive Group - Customer Case Study
DARCARS Automotive Group, a family-owned dealer network with 38 locations across the East Coast, aimed to increase online views of vehicle detail pages (VDPs) for inventory at key dealerships while keeping cost per click low to drive sales and maximize return on ad spend.
Working with Dealer.com, DARCARS used Facebook Dynamic Ads fed directly from dealership inventory, targeted Custom and Lookalike Audiences, and tracked VDPs with the Facebook pixel. Over a 3-month test in five locations they generated over 45,000 VDP views, reached 26 million people with 55 million impressions, achieved a 92% lower cost per VDP view and 66% lower cost per click versus other ad streams, and saw year‑over‑year sales gains.
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DARCARS Automotive Group
Haman Baniamam
Director of Technology and Ecommerce