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Case Study: MakeMyTrip achieves more hotel bookings at lower cost with Facebook Dynamic Ads for Travel
A Facebook Case Study
Facebook dynamic ads for travel show customers hotels in the right places
MakeMyTrip, the online travel company, wanted to increase hotel bookings and conversions without raising its cost per order. Using Facebook’s retargeting tools, including the Facebook pixel and dynamic ads for travel, it aimed to reach people who had already shown intent to book a hotel.
Facebook helped MakeMyTrip switch from standard dynamic ads to dynamic ads for travel, delivering more personalized hotel recommendations based on where users were searching. The campaign drove a 2X increase in website hotel bookings, 20X more hotel bookings from the mobile app than from the website, and a 50% lower cost per booking on mobile app bookings.
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MakeMyTrip
Saujanya Shrivastava
Group CMO