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Case Study: citiesocial achieves 48% higher click-through rate and 33% lower cost per acquisition with Facebook Canvas
A Facebook Case Study
citiesocial - Customer Case Study
citiesocial is an upscale online retailer targeting design-conscious shoppers with hard-to-find, premium products. After seeing a surge in mobile traffic but weaker mobile sales versus desktop, the brand set out to increase mobile conversions and reduce the cost per sale by at least 20%.
To do this, citiesocial used Facebook Canvas to build immersive, mobile-first ads featuring video, photos and interactive gestures, and targeted gadget-interested users. A/B tests versus standard link ads showed the Canvas campaign delivered 48% higher click-through rate, 50% lower cost per click and 33% lower cost per acquisition, driving stronger engagement and more mobile purchases.
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citiesocial
Eric Wang
Founder and CEO