Case Study: Kellogg's achieves a 19-point ad recall lift and stronger brand preference with Facebook

Kellogg’s - Customer Case Study

Kellogg’s Italy wanted to raise awareness and get people talking about its Extra cereal by creating surprising, shareable moments that would break into busy morning routines. The challenge was to engage local urban audiences and drive brand consideration for a new product in a crowded breakfast market.

Kellogg’s staged guerrilla pillow‑fight stunts in four Italian cities and amplified the content with geographically targeted Facebook video and photo ads to 25–44‑year‑olds. Measured by a Nielsen Brand Effect study, the campaign lifted ad recall (+15 points overall, +19 points among men 25–44), brand preference (+4 points overall, +6 among 25–34s) and brand familiarity (+4 points), outperforming most comparable CPG campaigns.

Kellogg’s

Elena Manova

Digital Moderator Southern Europe