795 Case Studies
Case Study: The Open University achieves a 44% reduction in cost per conversion and reaches 8.4M people with Facebook Ads
A Facebook Case Study
The Open University - Customer Case Study
The Open University, a UK distance-learning institution committed to open access and lifelong learning, needed to raise awareness and increase the number of people requesting prospectuses while keeping acquisition costs low.
Over a 16-week Facebook campaign the university ran inspirational video ads to a broad UK audience, then retargeted viewers by engagement into tailored journeys (additional video, carousel ads with practical guidance) before serving direct-response prospectus ads. The campaign cut cost per conversion by 44%, reached 8.4 million people and generated about 3.5 million video views.
Open case study document...
The Open University
Sam McDonald
Marketing Executive