795 Case Studies
Case Study: Cornerstone achieves 2X monthly increase in conversions with Facebook
A Facebook Case Study
Cornerstone - Customer Case Study
Cornerstone is a UK subscription service for shaving and skincare products that wanted to build brand awareness and attract more subscribers. The company turned to Facebook to reach an engaged audience and promote the benefits of its service, using Facebook Ads tools and campaign support to grow its customer base.
Facebook helped Cornerstone implement acquisition campaigns using Lookalike Audiences, remarketing video ads, and product imagery, alongside conversion tracking and Custom Audiences. As a result, Cornerstone saw a 2x monthly increase in conversions, a 50% click-through rate for new campaigns, and a 25% decrease in cost per sale over a six-month period.
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Cornerstone
Steve Ryan
Head of Acquisition