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Case Study: JabaStore achieves 2.6X revenue growth with Facebook local awareness ads
A Facebook Case Study
JabaStore - Customer Case Study
JabaStore, founded in 2013, is one of Greece’s largest online men’s fashion retailers and had just opened its first physical storefront. The company’s challenge was to boost online sales while quickly raising local awareness of the new store and encouraging nearby customers to visit in person, shifting from national to local marketing.
JabaStore ran a 4‑week Facebook local awareness campaign targeting men 18–35 within a 10 km radius, using exclusive offers plus national ads to Custom and lookalike audiences, remarketing and the Facebook pixel. Results included a 2.2X increase in checkouts after one week, 2.6X revenue growth from the campaign, a 25% rise in average web traffic and a 4% conversion rate from Facebook‑generated traffic.
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JabaStore
Panagiotis Vourlos
Founder