Case Study: Mallzee achieves 70% lower cost per install and 44% uplift in app usage with Facebook

Mallzee - Customer Case Study

Mallzee is a mobile fashion app that brings 150+ high-street brands to users’ phones, letting shoppers browse and try on looks in a few clicks. The company’s goal was to change mobile fashion shopping by reaching a wider audience and acquiring new app users at a low cost per install.

Mallzee ran Facebook carousel ads—up to five images per ad—with broad targeting and age-specific creative, letting the platform automatically surface the best-performing images. Over a three-month Q4 2014 campaign this approach delivered a 70% lower cost per install than other platforms and a 44% uplift in app usage.

Mallzee

Nicola Davidson

User Acquisition Executive