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Case Study: Mustache.pl achieves record-breaking event attendance with Facebook
A Facebook Case Study
Mustache.pl - Customer Case Study
Mustache.pl is a Polish fashion marketplace and events organiser best known for the Mustache Yard Sale, the country’s largest fashion fair. For the December 2015 Warsaw edition, founders Patryk Dela and Konrad Ozdowy needed to increase relevant event sign-ups and overall attendance.
Working with local agency Whites, they ran a Facebook campaign using the “boost attendance” objective with tightly targeted ads—Lookalike Audiences, Custom Audiences and interest targeting across Desktop News Feed and Core Targeting. The campaign reached over 130,000 people, drove more than 40,000 visitors to the event (5,000 more than the prior year) and delivered a 14% year‑on‑year attendance increase while also boosting traffic to the online marketplace.
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Mustache.pl
Konrad Ozdowy
Co-founder