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Case Study: Sale Stock Indonesia achieves 4X sales growth and 3X lower cost per acquisition with Facebook
A Facebook Case Study
Sale Stock Indonesia - Customer Case Study
Sale Stock Indonesia is an online fashion retailer offering affordable, quality apparel with next-day cash-on-delivery in 457 cities and a 30-day money-back guarantee. The company needed to reach 18–34-year-old women, drive more website visits and conversions, and lift month-on-month sales.
Sale Stock centered its marketing on Facebook—using link ads, dynamic product ads, Custom and Lookalike Audiences, conversion-optimized bidding and Messenger for customer service—to retarget interested shoppers and drive purchases. Over April–June 2015 this approach produced a 4X increase in sales, a 3X lower cost per acquisition, and now Facebook-driven traffic accounts for 90% of revenue.
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Sale Stock Indonesia
Lingga Madu
Co-Founder and CEO