Case Study: Hoegaarden achieves 21-point increase in ad recall with Facebook

Hoegaarden - Customer Case Study

Hoegaarden, the centuries‑old Belgian wheat beer brand, aimed to raise awareness in Russia and make its beer the top choice for diners amid strong competition. The challenge was to position Hoegaarden as naturally paired with good food and social occasions to shift consumer preference.

Hoegaarden ran an 8‑week Facebook and Instagram video campaign—featuring an unexpected pairing of Chuck Norris and Russian chef Alexei Zimin—using broad targeting and a strong Instagram presence to reach food‑and‑drink audiences. The effort delivered a 21‑point lift in ad recall, a 4‑point increase in message association and a 6‑point gain in brand affinity.

Hoegaarden