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Case Study: Momondo achieves 48% increase in website traffic with Facebook
A Facebook Case Study
Momondo - Customer Case Study
momondo, a Copenhagen-based travel search engine founded in 2006, set out to raise brand awareness and spark a global conversation about tolerance after a survey showed people felt the world was becoming more narrow-minded. The challenge was to break down boundaries between people and make the brand synonymous with openness and curiosity.
They launched “The DNA Journey,” a highly emotive Facebook video campaign (one 5‑minute film plus six deep-dive videos) that used targeted Facebook ads, custom and lookalike audiences, and a microsite contest offering DNA tests and trips. The campaign drove a 48% year‑over‑year increase in website traffic, a 130× lift in traffic from Facebook, 193 million total video views, and large gains in first‑time visits and engagement.
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Momondo
Tore Pein Jensen
Global CMO