Case Study: Garnier Men achieves increased brand awareness and ad recall with Facebook

Facebook vertical video ads bring beauty to life

Garnier Ultra Doux, part of L’Oréal, launched its haircare range in the Gulf and aimed to cut through heavy Ramadan competition by testing whether a Facebook-only campaign could drive awareness among 16–45-year-old women. The challenge was to stand out on mobile and make a memorable impression during a crowded period for beauty advertising.

Garnier created 18 vertical 9:16 videos and GIFs that put the brand front-and-center in the first 3 seconds, used English and Arabic for sound-off viewing, and tailored creative and sequencing to three audience segments and funnel stages with reach-and-frequency buying. The campaign delivered strong results: 14.3% lift in ad recall (Saudi Arabia), 6.7% lift in ad recall (UAE), 6.8% lift in brand awareness (Saudi Arabia), 9.3% lift in brand awareness (UAE), and a 4.95% sales increase for Ultra Doux in Carrefour UAE—Garnier’s first Facebook brand lift in Saudi Arabia.

Garnier Men

Marwan Moubarak

Marketing Manager (MASS - CPD)