Case Study: Renault achieves higher purchase intent, ad recall and autonomy association among 25-34-year-olds with Facebook

Renault - Customer Case Study

Renault France, a leading automaker and Europe’s #2 manufacturer, wanted to boost awareness of its new ZOE electric car — now with up to 400 km NEDC range — among younger buyers. The challenge was reaching 25‑ to 34‑year‑olds where they spend most time: on mobile, with video content that fits social platforms’ viewing habits.

Working with Facebook Creative Shop and agency We Are Social, Renault reworked a 40‑second TV spot into a 25‑second, square mobile video with text overlays and ran it across Facebook and Instagram using demographic and interest targeting. The ZOE City Break campaign delivered clear lifts among 25‑ to 34‑year‑olds: +7 points in purchase intent, +8 points in ad recall and +9 points in association with autonomy, outperforming the original creative and EMEA benchmarks.

Renault

Valérie Candeiller

Advertising Director