Case Study: UNT achieves 2.5X sales and a 9‑point brand favorability lift with Facebook Canvas

UNT - Customer Case Study

UNT is a Taiwanese beauty brand sold in over 100 countries that emphasizes skincare-driven, affordable cosmetics. After a rise in mobile web traffic, the company needed to launch a new summer lipstick line on mobile while building brand love and awareness among prospective customers.

UNT used Facebook Canvas with rich photos, video and text, targeted women 28–45 (especially moms), and controlled ad frequency to introduce the collection and drive engagement; performance was measured via a Nielsen Brand Effect study. Results in two months included a 2.5× increase in sales, a 9‑point lift in brand favorability, a 5‑point lift in awareness, a 2‑point lift in ad recall and an 8% conversion-rate improvement.

UNT

Herman Chein

General Manager