Case Study: Zynga achieves 80% increase in return on ad spend and global high-value player acquisition with Facebook Ads

Zynga - Customer Case Study

Zynga, a leading social game developer, set out to scale its casino title Spin It Rich globally while still acquiring high-value players. The challenge was to expand into new markets without sacrificing player quality or profitability.

Zynga implemented a three‑part strategy: refined interest-targeting keywords to balance reach and relevance, creative ads using in-game visuals and licensed brand titles, and Facebook worldwide targeting with app event optimisation focused on purchases. The campaign reached valuable players in 27 new countries and drove a 40% lift in click-to-install rate, a 2.5× increase in first-time deposits, and an 80% increase in return on ad spend.

Zynga

Yaron Leyvand

VP Social Casino