Case Study: CROOZ achieves 70% lower cost-per-install and 2× customer lifetime value with Facebook Ads

CROOZ - Customer Case Study

CROOZ, a global entertainment company focused on social games and online shopping, needed an efficient way to launch its smartphone game ACR DRIFT worldwide and quickly identify countries and user segments with the highest return on ad spend. Instead of testing country-by-country, the team aimed to reach global audiences in one campaign to find high-value players faster and reduce cost per install.

Using Facebook Ads from Feb 20–Mar 31, 2014, CROOZ ran a single global campaign with diverse targeting (region, age/gender, device) and CPA bidding to optimize installs. The approach drove over 50% of new installs via Facebook, cut cost per install by 70% versus other channels, and delivered players with twice the lifetime value, while informing future global distribution.

CROOZ