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Case Study: Hinomaru Limousine achieves 1.5x increase in online bookings with Facebook
A Facebook Case Study
Hinomaru Limousine - Customer Case Study
Hinomaru Limousine is an airport taxi booking service that transports foreign travelers from Narita and Haneda to Tokyo hotels (and offers tours and in-car translation). The company wanted to raise brand awareness and drive more bookings from North America and Southeast Asia, targeting a 1.2x increase in reservations year‑on‑year.
They ran an eight‑month Facebook campaign showcasing Tokyo’s culture and attractions alongside service information and a booking link, using video, photo, vertical video, live video, carousels, slideshows and Canvas, testing five creative variants monthly and maintaining separate regional budgets. By optimizing top-performing ads, Hinomaru achieved a 1.5x increase in online bookings, 2.5x more website visits and a 100x boost in reach from live videos.
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Hinomaru Limousine
Kazuhiro Tomita
President